a pic of Dean

Henry Dean Bondah

Repetition

Gym

Fitness

screenshot of fitness

Repetition is a great way to reinforce an idea. It’s also a great way to unify a design that brings together a lot of different elements. Repetition can be done in several ways: via repeating the same colors, typefaces, shapes, or other elements of a design. In the image above, the Rexburg fitness center has used repetition to make its website looks good in the eyes of visitors. The repetition of the color violet makes it so appealing. It could be seen as the background of the header though it's shaded with black, light in the join now button, and also the body. The image also comprises violet and together this makes it meaningful and nice. The text was also repeated to make it nicer. With that being said, repetition in shot gives meaning and add value to a page when it's well used.

Proportion

Nissan

Nissan

screenshot of nissan site

Proportion is one of the easier principles of graphic design to understand. Simply put, it’s the size of elements in relation to one another. Proportion signals what’s important in a design and what isn’t. Larger elements are more important, smaller elements less. From the view of this page I can see that there is proportion though the first two cars doesn't have the same size but the designer of the page wanted others to know the importance of it so they are place closely to each other in almost same size. The the spelling of Nissan kind of used the same type weight to make them look proportioned. Other cars in boxed below also portray repetition

White Space

Kikuu

Kikuu

kikuu screenshot

White space—also referred to as “negative space”— is the areas of a design that do not include any design elements. The space is, effectively, empty. Many beginning designers feel the need to pack every pixel with some type of “design” and overlook the value of white space. But white space serves many important purposes in a design, foremost being giving elements of the design room to breathe. Negative space can also help highlight specific content or specific parts of a design. There are so many white spaces on this site that makes it clean though its a bit clustered and seem not to have so much balance. In some cases, negative space is used to create secondary images that may not be immediately apparent to the viewer. This can be a valuable part of branding that can delight customers. Take the hidden arrow in the FedEx logo, for just one example.

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