Repetition is a great way to reinforce an idea. It’s also a great way to unify
a design that brings together a lot of different elements. Repetition can be done
in several ways: via repeating the same colors, typefaces, shapes, or other elements
of a design.
In the image above, the Rexburg fitness center has used repetition to make its website
looks good in the eyes of visitors. The repetition of the color violet makes it so
appealing. It could be seen as the background of the header though it's shaded with black,
light in the join now button, and also the body. The image also comprises violet and
together this makes it meaningful and nice. The text was also repeated to make it nicer.
With that being said, repetition in shot gives meaning and add value to a page when it's well used.
Proportion is one of the easier principles of graphic design to understand.
Simply put, it’s the size of elements in relation to one another. Proportion
signals what’s important in a design and what isn’t. Larger elements are more
important, smaller elements less. From the view of this page I can see that there
is proportion though the first two cars doesn't have the same size but the designer
of the page wanted others to know the importance of it so they are place closely to
each other in almost same size. The the spelling of Nissan kind of used the same type
weight to make them look proportioned. Other cars in boxed below also portray repetition
White space—also referred to as “negative space”— is the areas of a design that do
not include any design elements. The space is, effectively, empty. Many beginning designers
feel the need to pack every pixel with some type of “design” and overlook the value of white
space. But white space serves many important purposes in a design, foremost being giving
elements of the design room to breathe. Negative space can also help highlight specific
content or specific parts of a design. There are so many white spaces on this site that makes
it clean though its a bit clustered and seem not to have so much balance.
In some cases, negative space is used to create secondary images that may not be immediately
apparent to the viewer. This can be a valuable part of branding that can delight customers.
Take the hidden arrow in the FedEx logo, for just one example.